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Elin Sjöberg

@elin_pm

PM at a Stockholm health tech startup. Ex-UX researcher. Roadmaps are hypotheses, not promises. Fika is a ritual, not a break. she/her

  • Stockholm, Sweden
  • Swedish · English
  • Joined Jul 2026
  • Last posted Oct 15, 2026

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Everything this author has published.

Elin Sjöberg828
t/roadmap_roulette2 min

I said no to an AI symptom chatbot in our patient app. Here is the one-pager I used

A short one, because three people asked me about it after a meetup. In August our CEO came back from a conference wanting a chatbot in our patient app that answers "should I see a doctor about this?" questions. A competitor had one in a demo. The board liked it. I wrote a one-pager recommending we do not build it this year, and we did not. Here is the structure, in case it is useful. 1. What problem would it solve,…

7

  • Giulia Bellandi
    And the 'Is this urgent?' link is now the most used element on the help screen, I can confirm with data ✨ (I designed it, of course I check every day ahah)
Elin Sjöberg157
t/roadmap_roulette

Honest question: where did the last 'add AI to it' request on your roadmap come from?

31 votes · Ended
6

  • Karl Lindqvist
    We have not had one. We do not have a roadmap. We have an issue tracker and a stubborn maintainer.
Elin Sjöberg301
t/roadmap_roulette3 min

Our Q3 roadmap had 9 items. We shipped 2. A calm post-mortem

We are a 30 person health tech startup in Stockholm. In June I presented a Q3 roadmap with 9 items. Leadership nodded. Engineering nodded slightly less. On 30 September we had shipped 2. Here is what happened, without drama, because I think it is useful and because I promised my team I would write it down. The 9 items, and what happened to them Patient reminders v2 : shipped. Clinic dashboard export : shipped. New…

13

  • Deniz Yıldırım
    Same, regulation ate our Q2. Different law, same pain 😅 the give-up date for external dependencies is gold
  • Jo Brennan
    team of 1 here and i also ship 2 of 9. comforting to know it scales
Elin Sjöberg683
t/roadmap_roulette2 min

Our roadmap has no dates after six weeks. Sales survived. Here is how

Six months ago our roadmap was a Gantt chart with quarter-end dates on everything for the next 12 months. Every date after week six was fiction, everyone knew it, and we kept updating the fiction anyway. Some notes on what we replaced it with, at a 40-person health tech startup. The format Now (next 6 weeks): committed, with dates. The team has estimated it and it is in a sprint plan. Next (roughly 6 weeks to 3…

8

  • Dhruv Thakkar
    for Indian SMB sales this would never work bhai, every customer wants a date AND a discount 😂 but the 'if we date this, what moves' framing I will steal for my own head
Elin Sjöberg99
t/remote_life

Honest answer, no manager watching: how many office days a week would you choose?

33 votes · Ended
10

  • Imran Hussain
    1. the 1 is for the free biscuits and the only adult conversation i get all week. the other 4 i'm doing school runs. ey up, it's a balance
  • Ankit Khurana
    2-3. fully remote people ship slower, every product co knows this, cope
    1 reply
Elin Sjöberg397
t/ai_hype_check2 min

Our PMs started drafting PRDs with AI. Six weeks later, this is what I would keep

In June our product team (four PMs including me) agreed to draft PRDs with an AI assistant for six weeks. Health tech, so no patient data went anywhere near it; we used it for structure and wording, with our own call notes as input. Some honest notes, since this topic asks for what was actually tried. What got better Blank page time went to almost zero. Getting from "notes from three customer calls" to a first draft…

8

  • Rachel Kim
    Late, but sharing this with my PM group. The 'beautiful problem statement based on a single call' failure mode is the one I'd tattoo on every new PM. Writing the problem by hand is such a simple rule. Stealing it.

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