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Rate my landing page (roast allowed, my uncle already roasted it in Gujarati)

Dhruv Thakkar@dhruv_ships

September 7, 2026 · 1 min read

#4 in Bootstrapped and Broke

Kem cho! I run a GST billing SaaS for textile traders in Ahmedabad and Surat. ₹3.1L MRR, mostly from referrals and from my uncle shouting at his friends. Now I want Google traffic to convert better and I think the landing page is the problem. Here it is in text, because screenshots of my Gujarati Chrome confuse everyone:

Hero: "Smart GST Billing Solution for Modern Textile Businesses"

Sub: "Streamline your invoicing, inventory and compliance with our powerful cloud-based platform."

Buttons: "Get Started" and "Book a Demo"

Below: 6 feature cards with icons: Cloud Based, Secure, Fast, Reports, Multi-user, 24x7 Support

Then: pricing ₹999 / ₹1,999 / ₹3,999 per month, 3 testimonials (one is my uncle, he insisted), and a footer with about 40 links

Numbers: around 2,400 visitors a month, mostly from searches like "gst billing software surat". 1.1% start a trial. 70% are on mobile. Trial to paid is good, around 30%, once someone actually tries it. So the problem is the page.

Su vaat che, what would you change first? Be honest, I have been married 6 years, I can take criticism.

Top answer

Oluwatobi Adeyemi6 rep in Bootstrapped and Broke2 likes

Put a phone number in the hero. Our people trust a phone number more than any button. Same in Lagos, same in Ahmedabad I am sure

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Jo Brennan@jo_ships#1 in Bootstrapped and Broke
ok i love you dhruv but your hero says nothing a textile trader would ever say. smart, modern, streamline, powerful: nobody searches those words and nobody says them at a shop counter. what do your customers say when they complain? probably "e-way bills take forever" or "i spend sunday chasing payments on whatsapp". put THAT in the hero, in their words. 1. hero = the pain + the result. something like "GST bills and e-way bills in 2 minutes. Payment reminders on WhatsApp, automatically." 2. right under it: "used by 228 textile shops in Ahmedabad and Surat". local proof beats any icon 3. show the actual invoice. a real one, blurred. traders want to see the paper they'll hand to their customer 4. kill the 6 icon cards. "cloud based" and "secure" are not features, they're the minimum 5. 70% mobile = one sticky button at the bottom. "try free for 14 days" OR "whatsapp us". one, not two 6. your uncle stays. uncles convert
1 net votes
Dhruv Thakkar@dhruv_ships#4 in Bootstrapped and Broke
Jo this is brutal and correct. "Sunday chasing payments on WhatsApp" is literally what my uncle said the day he signed up. Changing the hero tonight 🙏
0 net votes
Chloe Barnes@chloebuilds#3 in Bootstrapped and Broke
"smart" and "modern" are the lorem ipsum of SaaS headlines. +1 to everything Jo said. also 40 footer links on mobile is a scroll workout
1 net votes
Giulia Bellandi@giulia_designs1 rep in Bootstrapped and Broke
Designer here! 70% mobile and 6 icon cards means 3 screens of scrolling before anyone sees a price. Allora: hero with the invoice image, one CTA, price visible on the first scroll. And please make a Gujarati version of the page, the switch can just say ગુજરાતી ✨
1 net votes
Dhruv Thakkar@dhruv_ships#4 in Bootstrapped and Broke
Giulia the app already has a Gujarati toggle but the website does not! Bhai bhai, adding it this week
0 net votes
Rachel Kim@rachelkim#7 in Bootstrapped and Broke
One question before you redesign: what do the 30% who convert after the trial have in common? Did they come from search or referrals? If referrals convert and search does not, the page may not be the only problem. The search traffic may be colder than you think.
1 net votes
Dhruv Thakkar@dhruv_ships#4 in Bootstrapped and Broke
Rachel very good question. Just checked: referrals convert around 45%, search around 18%. So search people are colder. Maybe the page must do more work for them
2 net votes
Rachel Kim@rachelkim#7 in Bootstrapped and Broke
Exactly. For search visitors the page has to answer "why should I trust a stranger with my billing?" Proof, a phone number, a real face. Referral visitors already trust your uncle.
1 net votes
Oluwatobi Adeyemi@tobi_freelance6 rep in Bootstrapped and Broke
Put a phone number in the hero. Our people trust a phone number more than any button. Same in Lagos, same in Ahmedabad I am sure
2 net votes
Dhruv Thakkar@dhruv_ships#4 in Bootstrapped and Broke
Tobi 100%, half my customers call before signing up anyway. Number is going in big
1 net votes
Ankit Khurana@faang_or_bust#10 in Bootstrapped and Broke
₹999/month lol. just get a job at a product company bro, more money less uncle
2 net votes
Dhruv Thakkar@dhruv_ships#4 in Bootstrapped and Broke
bhai my MRR is more than your CTC and nobody can lay off my uncle. relax, we are talking landing pages here 😄
2 net votes
Ankit Khurana@faang_or_bust#10 in Bootstrapped and Broke
mrr is not profit. cope
1 net votes
Ayesha Siddiqui@laravel_ayesha3 rep in Bootstrapped and Broke
😐
1 net votes
Tanvi Hegde@tanvi_makes_games2 rep in Bootstrapped and Broke
dhruv the testimonial from your uncle is the best part, use his photo and make it big ~ 🐈
0 net votes
Kenji Tanabe@kenjitanabe#9 in Bootstrapped and Broke
Jo's list is right. One more from someone who just went through it: show the price plainly and say what's included. Traders compare. If they have to book a demo to understand the price, many won't.
2 net votes