april: $29,410 MRR across 3 tiny products (first post here, hi)

hi. i'm jo. solo founder in denver, 3 small saas products, no cofounder, no employees, no VC. one dog (biscuit, chief morale officer 🐶).

i've posted my numbers publicly every month for 3 years. moving them here because my old feed is 90% "how i made $1M with AI in a weekend" and i can't anymore.

april, by product

• invoice PDF API: $17,240 MRR (+$610). 412 paying accounts. churn 2.9%
• shopify order tagging app: $9,870 MRR (+$220). 688 paying stores. churn 4.1% (every store that closes is a cancel, shopify apps churn like crazy)
• uptime monitor: $2,300 MRR (-$40). 191 customers. churn 3.6%. this one is my hobby that pays for itself

total: $29,410 MRR. march was $28,620.

money out

• stripe fees: $1,012 (the shopify app bills through shopify so no stripe on that one)
• infra: $1,388 (render for the apps, neon for postgres, one hetzner box that does nothing but render PDFs)
• tools: $612 (email, helpdesk, error tracking, the AI stuff)
• contractor: $1,950. camilo in medellin did 30 hours on the shopify app. worth every cent
• ads: $0. i tried google ads in february, spent $800, got 2 customers, both churned in month 1
• refunds: $340

what worked

1. one docs page, "generate an invoice PDF from JSON in 5 lines of curl", is still my #1 signup source. it's 2 years old. i have never touched it
2. replying to every cancellation email myself. 6 of 31 people who cancelled told me why. 2 came back

what flopped

1. annual plans. i pushed them hard in april. 9 people took one. that's a cash bump, not a business change
2. a templates marketplace for the PDF API. 4 weeks of evenings. 11 templates sold. at $5 each. you do the math (i did. i cried a little)

may plan: fix onboarding on the shopify app (40% of installs never finish setup) and stop building things nobody asked for. we'll see how that goes lol

ask me anything about the numbers. i answer everything except "what's your exit strategy", the answer is biscuit's college fund