i called every customer who cancelled. here's what they told me
i had 9 cancellations between month 2 and month 4. for a business with 20ish customers thats alot, and the cancellation form answers were useless ("other", "too expensive", one person just wrote "no"). so i did the scary thing and phoned all 9. 7 picked up. heres what i learned and what i changed. the reasons (the real ones) 2 were seasonal. they close for 3 weeks in august and didnt want to pay for a month they…