Why finance and marketing never agree on revenue (checklist from 6 months of pain)
Every month same meeting. Marketing dashboard say revenue X, finance report say Y, difference 4-8%, and data team (me) is asked to explain. After 6 months I made a checklist. Sharing in case it help someone. Where the numbers split Gross vs net. Marketing count order value at checkout. Finance count after cancellations, refunds and returns. Biggest gap is always this one. Which date. Order date, payment date,…